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College Poster
Project Brief
Create a poster promoting a bible study targeted at college students.
Skills
Pine Castle
Project Brief
Updated branding for a non-profit organization serving the disabled community. They didn't like the heaviness of the lettering in their current logo. I addressed that issue while still maintaining the color and important design elements of their established branding. I enhanced the pine boughs to encompass the logo, both to direct the eye and allude to the safe covering associated with a castle.
Skills
Quill Communications
Project Brief
Logo redesign for a public relations firm. The new logo mark flows much more gracefully, directing the eye towards the right rather than the left as the previous design does. The feather is also more weighted so it's no longer overpowered by the oval, restoring a sense of balance to the overall mark. Goodbye GIF, hello vector art.
Skills
My Fish
Project Brief
My original portfolio branding began with the middle initial of my signature. I chose a fish for several reasons: the obvious one being "Fisher" is my last name. The fish also carries the following symbolism: 'fish' is the Greek acronym for 'Jesus Christ, Son of God Savior' who is the center of my universe; in Indian symbolism the fish stands for creativity; in Greek/Roman symbolism the fish stands for transformation; in Celtic symbolism the fish stands for knowledge; and the betta fish specifically stands for beauty and strength. Over the years, I've drastically simplified and modernized my branding (can you find the fish in my logo now? Hint: check out the bottom of the "D.") but I'll still pay homage to the fish that started it all.
Skills
Gator ATM
Project Brief
Branding redesign for a Jacksonville-based mobile ATM service, including mascot design, logo text, mailer, and business card. I think it's a step or two up from the previous design (on which I especially loved the floating ATM spitting out cash...)
Skills
Sparky
Project Brief
As a hypothetical situation in a digital corporate identity class, we were tasked with creating a mascot for the Art Institute. My team chose to develop my sketch of Sparky: an anomalous creature based on the idea of art itself (he is whatever you see). The 'spark' between his ears represents the spark of imagination/inspiration on which all design begins. Oddly enough, this whole idea started with the shape of his head, which began as a sketch of a fire-breathing dragon gone way wrong.
Skills
The Many Faces of Rudy
Project Brief
I spent a lot of time manipulating this mascot, "Rudy", for a Jacksonville restaurant to use in various promotional campaigns. Here's just a few.
Skills
Car Pig Logo
Project Brief
Create a character brand for a conceptual car sales business.
Skills
Golden Anniversary Redesign
Project Brief
Redesign digital pre-service slide for golden anniversary announcements. Previous design required considerable time to remove the background from the subjects and resulted in a less-than-stellar look anyway. The new design saved hours of unnecessary work and creates a cleaner, more modern, and more natural presentation.
Skills
Food Services Banners
Project Brief
Design large format banners to display in dining hall.
Skills
First Connections Branding
Project Brief
Create multiple brand pieces for a class for new church members.
Skills
Campout Poster
Project Brief
Create a theme for a father/son campout event to be used in print and digital media. This one took me back to art school color theory days when learning about creating the illusion of distance by using scale and desaturation.
Skills
Father Daughter Banquet Branding
Project Brief
Design a logo based on a specified theme for annual father/daughter banquets.
Skills
Family Time Book
Project Brief
Design a devotional book for parents to facilitate bible study with their kids.
Skills
Easter Eggstravaganza
Project Brief
Create a logo for an annual Easter event.
Skills