Photoshop

My Fish

Project Brief

My original portfolio branding began with the middle initial of my signature. I chose a fish for several reasons: the obvious one being "Fisher" is my last name. The fish also carries the following symbolism: 'fish' is the Greek acronym for 'Jesus Christ, Son of God Savior' who is the center of my universe; in Indian symbolism the fish stands for creativity; in Greek/Roman symbolism the fish stands for transformation; in Celtic symbolism the fish stands for knowledge; and the betta fish specifically stands for beauty and strength. Over the years, I've drastically simplified and modernized my branding (can you find the fish in my logo now? Hint: check out the bottom of the "D.") but I'll still pay homage to the fish that started it all.

Skills

Branding
Graphic Design
Illustrator
Logo Design
Photoshop

Original
Current

Gator ATM

Project Brief

Branding redesign for a Jacksonville-based mobile ATM service, including mascot design, logo text, mailer, and business card. I think it's a step or two up from the previous design (on which I especially loved the floating ATM spitting out cash...)

Skills

Branding
Character Design
For Digital
For Print
Graphic Design
Illustrator
Photoshop

Previous Design

Sparky

Project Brief

As a hypothetical situation in a digital corporate identity class, we were tasked with creating a mascot for the Art Institute. My team chose to develop my sketch of Sparky: an anomalous creature based on the idea of art itself (he is whatever you see). The 'spark' between his ears represents the spark of imagination/inspiration on which all design begins. Oddly enough, this whole idea started with the shape of his head, which began as a sketch of a fire-breathing dragon gone way wrong.

Skills

Character Design
Illustrator
Photoshop

The Many Faces of Rudy

Project Brief

I spent a lot of time manipulating this mascot, "Rudy", for a Jacksonville restaurant to use in various promotional campaigns. Here's just a few.

Skills

Character Design
For Digital
For Print
Graphic Design
Illustrator
Photoshop

Shrimp-Lovin' Rudy
Halloween Rudy
Golfing Rudy
Gangnam Style Rudy

Car Pig Logo

Project Brief

Create a character brand for a conceptual car sales business.

Skills

Character Design
For Digital
For Print
Graphic Design
Illustrator
Photoshop

Character Design
Logo Design

Golden Anniversary Redesign

Project Brief

Redesign digital pre-service slide for golden anniversary announcements. Previous design required considerable time to remove the background from the subjects and resulted in a less-than-stellar look anyway. The new design saved hours of unnecessary work and creates a cleaner, more modern, and more natural presentation.

Skills

For Digital
Graphic Design
Photoshop

New Design
Previous Design

Food Services Banners

Project Brief

Design large format banners to display in dining hall.

Skills

For Print
Graphic Design
Photoshop

First Connections Branding

Project Brief

Create multiple brand pieces for a class for new church members.

Skills

Branding
For Digital
For Print
Graphic Design
Indesign
Layout Design
Photoshop

Retractable Banner
Postcard
Membership Booklet

Campout Poster

Project Brief

Create a theme for a father/son campout event to be used in print and digital media. This one took me back to art school color theory days when learning about creating the illusion of distance by using scale and desaturation.