Illustrator

Children’s Musical Branding: Greatest Story

Project Brief

Develop branding for a preschool children's musical production, "The Greatest Story." Branding utilized across digital and print platforms including invitations and packaging. I created this look to compliment the branding for the elementary production.

Skills

Branding
For Digital
For Print
Graphic Design
Illustrator
Package Design
Photoshop

Package Design
Final Branding
Coordinating Elementary Branding

Grace Center Business Card

Project Brief

Design a business card for a counseling center.

Skills

Corporate Identity Design
For Print
Graphic Design
Illustrator

Feed Your Faith

Project Brief

Design a logo/look for an annual women's luncheon series event.

Skills

Branding
For Digital
For Print
Graphic Design
Illustrator
Logo Design
Photoshop

Celebrate the Gift

Project Brief

Create a theme design for a preschool children's musical to be used in digital and print production.

Skills

Branding
For Digital
For Print
Graphic Design
Illustrator
Photoshop

Final Branding
Invite Cards
Alternate Concept

Pine Castle

Project Brief

Updated branding for a non-profit organization serving the disabled community. They didn't like the heaviness of the lettering in their current logo. I addressed that issue while still maintaining the color and important design elements of their established branding. I enhanced the pine boughs to encompass the logo, both to direct the eye and allude to the safe covering associated with a castle.

Skills

Branding
Graphic Design
Illustrator
Logo Design

Previous Design

Quill Communications

Project Brief

Logo redesign for a public relations firm. The new logo mark flows much more gracefully, directing the eye towards the right rather than the left as the previous design does. The feather is also more weighted so it's no longer overpowered by the oval, restoring a sense of balance to the overall mark. Goodbye GIF, hello vector art.

Skills

Branding
Graphic Design
Illustrator
Logo Design

Redesign
Previous Design

My Fish

Project Brief

My original portfolio branding began with the middle initial of my signature. I chose a fish for several reasons: the obvious one being "Fisher" is my last name. The fish also carries the following symbolism: 'fish' is the Greek acronym for 'Jesus Christ, Son of God Savior' who is the center of my universe; in Indian symbolism the fish stands for creativity; in Greek/Roman symbolism the fish stands for transformation; in Celtic symbolism the fish stands for knowledge; and the betta fish specifically stands for beauty and strength. Over the years, I've drastically simplified and modernized my branding (can you find the fish in my logo now? Hint: check out the bottom of the "D.") but I'll still pay homage to the fish that started it all.

Skills

Branding
Graphic Design
Illustrator
Logo Design
Photoshop

Original
Current

Gator ATM

Project Brief

Branding redesign for a Jacksonville-based mobile ATM service, including mascot design, logo text, mailer, and business card. I think it's a step or two up from the previous design (on which I especially loved the floating ATM spitting out cash...)

Skills

Branding
Character Design
For Digital
For Print
Graphic Design
Illustrator
Photoshop

Previous Design

Sparky

Project Brief

As a hypothetical situation in a digital corporate identity class, we were tasked with creating a mascot for the Art Institute. My team chose to develop my sketch of Sparky: an anomalous creature based on the idea of art itself (he is whatever you see). The 'spark' between his ears represents the spark of imagination/inspiration on which all design begins. Oddly enough, this whole idea started with the shape of his head, which began as a sketch of a fire-breathing dragon gone way wrong.